Purple Toning Shampoo & Conditioner

1. Ferne A. October 8, 2026 VERIFIED PURCHASE
   Just started using the shampoo and conditioner. I have notice that there is not as much hair loss as before using. I like the ease of using the purple shampoo and conditioner for coloured hair, it cuts down on the number of steps needed with other brand products.
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2. Charlotte R. October 7, 2026 VERIFIED PURCHASE
   Vibrant hair again!

   Great for my blond hair. Makes it vibrant and gets rid of dullness.
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3. Victoria P. October 5, 2026 VERIFIED PURCHASE
   Great Product

   The Purple Toning Shampoo & Conditioner are wonderful. Great fragrance, very subtle and clean. Leaves my hair soft, manageable, shiny and neutralizes the yellow hue I sometimes experience having gray/white hair. Will continue to purchase, thank you.
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4. Vickie P. October 3, 2026 VERIFIED PURCHASE
   Purple shampoo/ conditioner

   The purple shampoo & condioner smell really nice and do a good job for what they were designed for. However, when the order included travel size bottles, I thought they would have been of the same formula (purple) but only the regular clear formula was included. Thus the 4 stars instead of 5.
   
   
   ROUTINE WELLNESS RESPONSE: Hey Vickie, thank you for the feedback. We don't have Purple Toning Shampoo & Conditioner in travel sizes yet, but hope to by January. Please stay tuned!
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5. Marie U. October 1, 2026 VERIFIED PURCHASE
   Great Shampoo for unwanted golden

   My biggest issue wasn't really “brassiness” all over, it was these few stubborn golden pieces right at my temples that made my whole color look older than it was. After two washes with this, those pieces finally started blending back in with the rest of my blonde. What surprised me most is my highlights actually look more separated and dimensional now instead of one flat yellowish color. I leave it on while I wash my face, rinse, and thats it. No purple hands, no weird lavender streaks, and my bathroom doesn't look like I spilled grape juice everywhere lol. My daughter actually asked if I had my highlights redone, which sold me. Such a good find for stretching out the time between color appointments.
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6. Cynthia W. September 27, 2026 VERIFIED PURCHASE
   This stuff fixed all my brassy hair

   I had brassiness in my hair and this really helped in one wash and it didn't dry it out.
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7. Denise C. September 25, 2026 VERIFIED PURCHASE
   My silver finally looks SILVER

   I stopped coloring my hair about two years ago and actually love my gray, but lately it had started looking yellow around my temples and the top of my head. I have used purple shampoos before and most of them made my hair feel like straw. This one is completely different. After the second wash my gray looked so much brighter, almost like I had gotten it professionally toned. The biggest surprise though is how soft my hair feels afterward. I have fine hair and it doesn't leave it flat or coated either. My daughter asked if I did something different to my hair. Very impressed with this shampo and I only need it about once a week. I think I've used it for a month or two - whenver they started selling this!
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8. Elise N. September 17, 2026 VERIFIED PURCHASE
   Works

   Works well keeps my hair blonde and smells great too
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9. Laurie M. September 15, 2026 VERIFIED PURCHASE
   Makes me love my grey hair again!

   I've been using it for about a month now. My grey hair shines like never before and it's so soft! My hair has started to grow faster and it's getting thicker, so this purple shampoo does it all!
   I'm the ultimate skeptic, but I am a believer now. I won't use anything else on my hair ever!
   Thank you for selling such an amazing product that works!!
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10. Anna P. September 14, 2026 VERIFIED PURCHASE
    works fast

    saw great results right away. helps blend blonde with the grays/white
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11. Linda P. September 10, 2026 VERIFIED PURCHASE
    Helps with My Gray

    I have mostly gray hair now and was looking for something to get rid of the yellowish tones without drying it out. Really impressed with this set. My gray looks brighter and more silvery, especially around the front where I was noticing the most yellowing.
    
    I’ve tried other purple shampoos that made my hair feel dry and brittle but haven’t had that problem with this one. My gray just looks cleaner and prettier. Very happy I found this!
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12. Amanda D. September 3, 2026 VERIFIED PURCHASE
    BEST PURPLE SHAMPOO AND CONDITIONER EVER MADE

    I like this brands regular shampoo and conditioner bc htey help with my shedding, but I don't love them bc they leave my hair a bit dry.
    
    But this purple stuff. I bought it because I have highlights and want to tone down my yellowing. This is the eaisly THE BEST PURPLE SHAMPOO AND CONDITIONER EVER MADE! I have tried every purple shampoo and conditioner ever made. Bought from Cosctco, CVS, Target, Salon - you name it!
    
    This product is great. It leaves my hair a beautiful color and doesn't dry out my hair like their original formula. Worth every penny.
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13. Charlotte W. August 26, 2026 VERIFIED PURCHASE
    Used twice so far

    Smells great and helps with my color toning. Just started it so too early to tell about growth.
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14. Yara R. August 21, 2026 VERIFIED PURCHASE
    Grays rescued

    For some time now I have been down about my dull gray/blonde hair. I see so many other women with glistening shiny gray hair. There aren’t a ton of great purples shampoos, I have tried plenty of shampoos, some barely worked, some not at all. At first I wasn’t going to another purple shampoo but I already used Routine oil and it works nicely and I desperately needed something to work for my grays. They had a sale so I took the risk and it was a risk that paid off. It really brings out a beautiful hue to my gray hair. I have grey/white and blonde blended hair with no shine. I've been using this product for a month now and it gvies shine to my hair and brightens the grey and blonde. I also use the same brand of hair oil sparingly due to my dry frizzy wavy hair and this also helped control it all summer. For the first time I get many compliments on how pretty my gray hair! This product tones and helps brighten your hair. I won’t use any other purple shampoo moving forward, I can be happy and proud of my grays!
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15. Ruth P. August 18, 2026 VERIFIED PURCHASE
    bye bye brassy

    Not cheap but worth every penny..keeps brassiness away!
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16. Patricia M. August 13, 2026 VERIFIED PURCHASE
    I was getting my hair cut last week and my stylist asked if I had just had my blonde toned. Nope! The only thing I changed was adding Routine's purple shampoo. My blonde had been getting this weird yellowish color especially underneath and around my part, and it looks SO much better now. I was nervous the purple would grab onto some of my lighter pieces but I haven't had that happen at all. Also doesn't have that drying feeling I remember from the purple shampoo I used years ago. I don't use it every wash, maybe every third or fourth depending on how my color is looking. Really really happy I tried this one.
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17. Linda F. August 10, 2026 VERIFIED PURCHASE
    Why is this colored?

    I thought I was buying a regular shampoo and conditioner. Why is htis violet?
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18. Natalie S. August 8, 2026 VERIFIED PURCHASE
    Better than classic

    I like this even better than the "classic" routine wellness scents! My hair has never felt so soft, healthy, and manageable. It feels incredibly clean without being stripped, and the conditioner leaves my hair silky smooth and easy to brush. It also removes all the unwanted yellow and brassiness from my hair!
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19. Barbara K. August 6, 2026 VERIFIED PURCHASE
    Finally Purple Is Here!

    I realized today that I have been using this shampoo and conditioner for about a year. Looking back, I can honestly say it has been one of my best hair care decisions ever! I have to 100% recommend this to anyone who is suffering from hair loss.
    
    Before finding Routine, I spent a couple of years trying different products that promised fuller hair, but none of them seemed to help. Since making the switch, my hairdresser has mentioned several times that my hair feels noticeably thicker and has pointed out all the new growth coming in. Friends have even started asking what I have been doing differently because my hair looks so much healthier now.
    
    The only thing that was missing from my routine was a purple shampoo. My hair would still get a bit brassy bc it is gray. I kept asking Routine when this would be released. It is finally here and this stuff really helped! I will definitely be ordering again because my hair has never looked better.
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20. Athena B. August 4, 2026 VERIFIED PURCHASE
    Holy Grail ❤️

    The Holy Grail of Purple Shampoos. Really works against yellow hair ❤️
    
    It just amazes me each time I use it. Makes your hair soft and shiny and overall, no yellow to be found anywhere. Truly fantastic!
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21. Reyna K. August 2, 2026 VERIFIED PURCHASE
    Great!

    What great purple shampo and conditioner after a couple of washes I could tell the difference my hair is thicker without the residue feeling love it. Got rid of all the yellow brassiness too! So worth it!
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22. Karen M. August 1, 2026 VERIFIED PURCHASE
    ❤️

    Love my purple shampoo !
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23. Karen W. July 28, 2026 VERIFIED PURCHASE
    Great at removing yellowing

    I have very fine hair and it is dry on the ends. I was looking for a shampoo that would help fix this and give me some fuller hair. I started using Routien Wellness and it really helped. I would still get some yellowing/brassy tones though bc I have gray hair so I started using this purple shampoo. It got rid of them right away. I intend to use it once a week or so moving forward. 
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24. Diane F. July 25, 2026 VERIFIED PURCHASE
    Brassiness

    This puprle shampoo toned down the brassiness after just a couple of washes while keeping my hair soft and shiny. My blonde looks brighter, and my silver strands really stand out now. This is the first purple shampoo I've actually looked forward to using.
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25. Melania E. July 24, 2026 VERIFIED PURCHASE
    ❤️❤️❤️

    Worked great did exactly what it’s suppose to take brassiness out of my blonde highlights. May make your a little dry but nothing a little hair oil can’t help. Like the scent it smells like grape. Will definitely buy again I have tried various other purple shampoo’s and this one is the best.
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26. Pamela W. July 22, 2026 VERIFIED PURCHASE
    Purple Shampoo and conditioner

    I really like the Purple Shampoo! First time using it! I am definitely a fan and it got rid of a bunch of note I dind't want in my hair!
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27. Crystal N. July 21, 2026 VERIFIED PURCHASE
    I love this

    I have salt and pepper hair and I would get these brassy tones in it. Not anymore! I get all the fullness and thickness of Routine Wellness without the brassiness!
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28. Linda M. July 21, 2026 VERIFIED PURCHASE
    The Purple I've Been Looking For!

    I've tried quite a few purple shampoos over the years, but Routine Wellness Purple Shampoo & Conditioner are the ones that finally made me stop looking. I'm going to be using this bottle for months!
    
    My hair is mostly silver now with some dark brown mixed in, and hard water always seemed to leave it looking a little dull. After just one wash, I could already see a difference. My silver looked brighter, the darker pieces looked richer, and my hair had that healthy shine back. I usually leave it on for about 3 minutes before rinsing and that seems to work perfectly. I haven't tried longer, becuse if you've tried a lot of purple shampoos, you know what longer can do to your hair. I've found 3 min to be good for me but you may need shorter/longer.
    
    The biggest surprise was how soft my hair felt afterward. So many purple shampoos leave my curls feeling dry and rough, but this one didn't at all. It lathers really well with just a small amount, so the bottle should last a long time. My hair feels smooth and easy to manage after using these two.
    
    The scent is really nice without being overpowering, and I haven't had any scalp irritation either. Ive been using it twice a week now to maintian the color and it's kept those brassy tones away better than anything else I've tried. Sometimes if I'm traveling, I'll drop to just 1x per week and that doesn't seem to be an issue but I know my hair misses the purple as soon as I get home.
    
    If you have blonde, gray, or silver hair and you're tired of purple shampoos that dry everything out, I honestly think this one is worth trying. I'm really glad I found it. Definately one of my favorite hair products I've bought in a long time.
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29. Pamela M. July 20, 2026 VERIFIED PURCHASE
    Great for Gray Hair!

    I got a sample of this becuase I had been a loyal customer of Routine for years but wanted something for my gray hair. This is an excellent product for grey hair, it leaves it shiny and soft. Great for taking out the copper.
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