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(29 Reviews)
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Purple Toning Shampoo & Conditioner
Clinically tested to neutralize brassiness for brighter, more toned blonde, white, silver, and highlighted hair while also strengthening hair, reducing breakage, increasing shine, and reducing frizz
254%
Increase In Volume*
27%
Reduction In Frizz*
16%
Less Yellow*
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- 30-Day Money-Back Guarantee on First Order
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- 30-Day Money-Back Guarantee on First Order
Coupon
Ships within 24 hours
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Neutralizes Brassiness
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Strengthens Strands
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Color Safe
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Clinically Tested
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For Blonde, Silver, or Gray Hair
- Clinically tested to neutralize brassiness and yellow tones for brighter, more toned blonde, white, silver, and highlighted hair*
- Helps strengthen hair, reduce breakage, increase volume, and reduce frizz
- Free shipping on every order
*Based on a clinical study of using our purple shampoo and conditioner together, compared to baseline.
Why You'll Love Us
254%
Increase In Volume
27%
Reduction In Frizz
16%
Less Yellow
Based on a clinical study of using our purple shampoo and conditioner together, compared to baseline.
Neutralizes Brassiness
Our Purple Toning Shampoo & Conditioner are clinically shown to neutralize yellow and brassy tones in blonde, bleached, white, highlighted, and gray hair, promoting a cooler, brighter appearance
No Harsh Ingredients
Our vegan formula is thoughtfully formulated without sulfates, silicones, parabens, or phthalates. It is also gluten-free and cruelty-free.
Money Back Guarantee
We're so confident Routine Wellness works that if you're unhappy with your first purchase, we'll take the product back within 30 days. See our FAQs for details.
What Makes it Work
- Purple Pigment Neutralizes brassiness that causes yellowing in strands
- Rice Protein Seals hair cuticles to strengthen strands
- Pea Peptides Helps strengthen hair against breakage and thinning
- Niacinamide Helps circulate key nutrients to hair and scalp
- Saw Palmetto Oil Rich in antioxidants and strengthens against breakage
- Biotin Helps increase elasticity and maintain strong strands
- Nettle Oil Nourishes, balances and hydrates scalp
- Caffeine Increases circulation to the scalp
- Proteolytic Enzymes Found in our aloe vera and helps repair cells on the scalp
Common Questions
What does the Purple Toning Shampoo and Conditioner do?
Routine Wellness Purple Shampoo & Conditioner neutralizes unwanted yellow and brassy tones in blonde, gray, silver, bleached, and highlighted hair. Our Purple Shampoo & Conditioner also helps strengthen hair, reduce breakage, increase volume, and reduce frizz.
How often should I wash with the Purple Toning Shampoo and Conditioner?
We recommend using Routine Wellness Purple Shampoo & Conditioner 1–2 times per week, or as needed to maintain your desired tone. You can alternate with our classic Routine Wellness Shampoo & Conditioner formula between washes to help keep hair strong, healthy, and hydrated.
Is this only suitable for blonde hair?
No. Routine Wellness Purple Shampoo & Conditioner are also great for gray, silver, white, bleached, highlighted, and balayage-treated hair. The purple pigments help neutralize unwanted yellow and brassy tones, leaving hair looking brighter and more vibrant.
Should I follow Purple Toning Shampoo with Purple Toning Conditioner?
Yes, we recommend using both the shampoo and conditioner together for the best results. Our Purple Toning Conditioner is lightweight and helps hydrate, soften, and detangle hair while enhancing the toning benefits of the shampoo.
How to Use
Shampoo (14oz)
Apply to wet hair and distribute onto the scalp. Massage gently in circular motions to stimulate the scalp and ensure even coverage. Leave on for 60 seconds and then rinse thoroughly.
Conditioner (14oz)
After shampooing, apply conditioner through hair, focusing on mid-lengths to ends. Leave on for 2–3 minutes, then rinse thoroughly. For dry hair, leave on up to 3–5 minutes before rinsing.
Pro Tip
We recommend using Routine Wellness Purple Shampoo & Conditioner 1–2 times per week, or as needed to maintain your desired tone. You can alternate with our classic Routine Wellness Shampoo & Conditioner formula between washes to help keep hair strong, healthy, and hydrated.
Full Ingredient List
Shampoo
Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Polysorbate 80, Polyacrylate-33, Sodium Cocoyl Isethionate, Fragrance, Tromethamine, Pisum Sativum (Pea) Peptide, Hydroxypropyltrimonium Rice Protein, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Ext. Violet 2, Sodium Phytate, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Juice Powder, Argania Spinosa Kernel Oil, Organic Cocos Nucifera (Coconut) Oil, Niacinamide, Nigella Sativa Seed Oil, Panthenol, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Pyrus Malus (Apple) Fruit Extract, Phenoxyethanol, Sodium Chloride, Ethylhexylglycerin, Caprylyl Glycol, Biotin, Caffeine, Melaleuca, Alternifolia (Tea Tree) Leaf Oil, Serenoa Serrulata Fruit Extract, Organic Urtica Dioica (Nettle) Extract
Conditioner
Water (Aqua), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Fragrance, Pisum Sativum (Pea) Peptide, Pyrus Malus (Apple) Fruit Extract, Argania Spinosa Kernel Oil, Hydroxyethylcellulose, Hydroxypropyltrimonium Rice Protein, Panthenol, Aloe Barbadensis Leaf Juice Powder, Caffeine, Organic Cocos Nucifera (Coconut) Oil, Ethylhexylglycerin, Nigella Sativa Seed Oil, Organic Simmondsia Chinensis (Jojoba) Oil, Serenoa Serrulata Fruit Extract, Sodium Phytate, Ext. Violet 2, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Biotin, Chondrus Crispus Extract, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Niacinamide, Caprylyl Glycol, Organic Urtica Dioica (Nettle) Extract
Our scented products include a proprietary blend of oils. Due to FDA recommendations, we use the term fragrance to refer to these oils.
REVIEWS
People Love Us & We Love Them Right Back
People Love us
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Just started using the shampoo and conditioner. I have notice that there is not as much hair loss as before using. I like the ease of using the purple shampoo and conditioner for coloured hair, it cuts down on the number of steps needed with other brand products.
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Vibrant hair again!Great for my blond hair. Makes it vibrant and gets rid of dullness.
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Great ProductThe Purple Toning Shampoo & Conditioner are wonderful. Great fragrance, very subtle and clean. Leaves my hair soft, manageable, shiny and neutralizes the yellow hue I sometimes experience having gray/white hair. Will continue to purchase, thank you.
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Purple shampoo/ conditionerThe purple shampoo & condioner smell really nice and do a good job for what they were designed for. However, when the order included travel size bottles, I thought they would have been of the same formula (purple) but only the regular clear formula was included. Thus the 4 stars instead of 5.
ROUTINE WELLNESS RESPONSE: Hey Vickie, thank you for the feedback. We don't have Purple Toning Shampoo & Conditioner in travel sizes yet, but hope to by January. Please stay tuned! -
Great Shampoo for unwanted goldenMy biggest issue wasn't really “brassiness” all over, it was these few stubborn golden pieces right at my temples that made my whole color look older than it was. After two washes with this, those pieces finally started blending back in with the rest of my blonde. What surprised me most is my highlights actually look more separated and dimensional now instead of one flat yellowish color. I leave it on while I wash my face, rinse, and thats it. No purple hands, no weird lavender streaks, and my bathroom doesn't look like I spilled grape juice everywhere lol. My daughter actually asked if I had my highlights redone, which sold me. Such a good find for stretching out the time between color appointments.
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This stuff fixed all my brassy hairI had brassiness in my hair and this really helped in one wash and it didn't dry it out.
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My silver finally looks SILVERI stopped coloring my hair about two years ago and actually love my gray, but lately it had started looking yellow around my temples and the top of my head. I have used purple shampoos before and most of them made my hair feel like straw. This one is completely different. After the second wash my gray looked so much brighter, almost like I had gotten it professionally toned. The biggest surprise though is how soft my hair feels afterward. I have fine hair and it doesn't leave it flat or coated either. My daughter asked if I did something different to my hair. Very impressed with this shampo and I only need it about once a week. I think I've used it for a month or two - whenver they started selling this!
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WorksWorks well keeps my hair blonde and smells great too
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Makes me love my grey hair again!I've been using it for about a month now. My grey hair shines like never before and it's so soft! My hair has started to grow faster and it's getting thicker, so this purple shampoo does it all!
I'm the ultimate skeptic, but I am a believer now. I won't use anything else on my hair ever!
Thank you for selling such an amazing product that works!! -
works fastsaw great results right away. helps blend blonde with the grays/white
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Helps with My GrayI have mostly gray hair now and was looking for something to get rid of the yellowish tones without drying it out. Really impressed with this set. My gray looks brighter and more silvery, especially around the front where I was noticing the most yellowing.
I’ve tried other purple shampoos that made my hair feel dry and brittle but haven’t had that problem with this one. My gray just looks cleaner and prettier. Very happy I found this! -
BEST PURPLE SHAMPOO AND CONDITIONER EVER MADEI like this brands regular shampoo and conditioner bc htey help with my shedding, but I don't love them bc they leave my hair a bit dry.
But this purple stuff. I bought it because I have highlights and want to tone down my yellowing. This is the eaisly THE BEST PURPLE SHAMPOO AND CONDITIONER EVER MADE! I have tried every purple shampoo and conditioner ever made. Bought from Cosctco, CVS, Target, Salon - you name it!
This product is great. It leaves my hair a beautiful color and doesn't dry out my hair like their original formula. Worth every penny. -
Used twice so farSmells great and helps with my color toning. Just started it so too early to tell about growth.
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Grays rescuedFor some time now I have been down about my dull gray/blonde hair. I see so many other women with glistening shiny gray hair. There aren’t a ton of great purples shampoos, I have tried plenty of shampoos, some barely worked, some not at all. At first I wasn’t going to another purple shampoo but I already used Routine oil and it works nicely and I desperately needed something to work for my grays. They had a sale so I took the risk and it was a risk that paid off. It really brings out a beautiful hue to my gray hair. I have grey/white and blonde blended hair with no shine. I've been using this product for a month now and it gvies shine to my hair and brightens the grey and blonde. I also use the same brand of hair oil sparingly due to my dry frizzy wavy hair and this also helped control it all summer. For the first time I get many compliments on how pretty my gray hair! This product tones and helps brighten your hair. I won’t use any other purple shampoo moving forward, I can be happy and proud of my grays!
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bye bye brassyNot cheap but worth every penny..keeps brassiness away!
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I was getting my hair cut last week and my stylist asked if I had just had my blonde toned. Nope! The only thing I changed was adding Routine's purple shampoo. My blonde had been getting this weird yellowish color especially underneath and around my part, and it looks SO much better now. I was nervous the purple would grab onto some of my lighter pieces but I haven't had that happen at all. Also doesn't have that drying feeling I remember from the purple shampoo I used years ago. I don't use it every wash, maybe every third or fourth depending on how my color is looking. Really really happy I tried this one.
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Why is this colored?I thought I was buying a regular shampoo and conditioner. Why is htis violet?
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Better than classicI like this even better than the "classic" routine wellness scents! My hair has never felt so soft, healthy, and manageable. It feels incredibly clean without being stripped, and the conditioner leaves my hair silky smooth and easy to brush. It also removes all the unwanted yellow and brassiness from my hair!
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Finally Purple Is Here!I realized today that I have been using this shampoo and conditioner for about a year. Looking back, I can honestly say it has been one of my best hair care decisions ever! I have to 100% recommend this to anyone who is suffering from hair loss.
Before finding Routine, I spent a couple of years trying different products that promised fuller hair, but none of them seemed to help. Since making the switch, my hairdresser has mentioned several times that my hair feels noticeably thicker and has pointed out all the new growth coming in. Friends have even started asking what I have been doing differently because my hair looks so much healthier now.
The only thing that was missing from my routine was a purple shampoo. My hair would still get a bit brassy bc it is gray. I kept asking Routine when this would be released. It is finally here and this stuff really helped! I will definitely be ordering again because my hair has never looked better. -
Holy Grail ❤️The Holy Grail of Purple Shampoos. Really works against yellow hair ❤️
It just amazes me each time I use it. Makes your hair soft and shiny and overall, no yellow to be found anywhere. Truly fantastic! -
Great!What great purple shampo and conditioner after a couple of washes I could tell the difference my hair is thicker without the residue feeling love it. Got rid of all the yellow brassiness too! So worth it!
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❤️Love my purple shampoo !
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Great at removing yellowingI have very fine hair and it is dry on the ends. I was looking for a shampoo that would help fix this and give me some fuller hair. I started using Routien Wellness and it really helped. I would still get some yellowing/brassy tones though bc I have gray hair so I started using this purple shampoo. It got rid of them right away. I intend to use it once a week or so moving forward.
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BrassinessThis puprle shampoo toned down the brassiness after just a couple of washes while keeping my hair soft and shiny. My blonde looks brighter, and my silver strands really stand out now. This is the first purple shampoo I've actually looked forward to using.
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❤️❤️❤️Worked great did exactly what it’s suppose to take brassiness out of my blonde highlights. May make your a little dry but nothing a little hair oil can’t help. Like the scent it smells like grape. Will definitely buy again I have tried various other purple shampoo’s and this one is the best.
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Purple Shampoo and conditionerI really like the Purple Shampoo! First time using it! I am definitely a fan and it got rid of a bunch of note I dind't want in my hair!
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I love thisI have salt and pepper hair and I would get these brassy tones in it. Not anymore! I get all the fullness and thickness of Routine Wellness without the brassiness!
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The Purple I've Been Looking For!I've tried quite a few purple shampoos over the years, but Routine Wellness Purple Shampoo & Conditioner are the ones that finally made me stop looking. I'm going to be using this bottle for months!
My hair is mostly silver now with some dark brown mixed in, and hard water always seemed to leave it looking a little dull. After just one wash, I could already see a difference. My silver looked brighter, the darker pieces looked richer, and my hair had that healthy shine back. I usually leave it on for about 3 minutes before rinsing and that seems to work perfectly. I haven't tried longer, becuse if you've tried a lot of purple shampoos, you know what longer can do to your hair. I've found 3 min to be good for me but you may need shorter/longer.
The biggest surprise was how soft my hair felt afterward. So many purple shampoos leave my curls feeling dry and rough, but this one didn't at all. It lathers really well with just a small amount, so the bottle should last a long time. My hair feels smooth and easy to manage after using these two.
The scent is really nice without being overpowering, and I haven't had any scalp irritation either. Ive been using it twice a week now to maintian the color and it's kept those brassy tones away better than anything else I've tried. Sometimes if I'm traveling, I'll drop to just 1x per week and that doesn't seem to be an issue but I know my hair misses the purple as soon as I get home.
If you have blonde, gray, or silver hair and you're tired of purple shampoos that dry everything out, I honestly think this one is worth trying. I'm really glad I found it. Definately one of my favorite hair products I've bought in a long time. -
Great for Gray Hair!I got a sample of this becuase I had been a loyal customer of Routine for years but wanted something for my gray hair. This is an excellent product for grey hair, it leaves it shiny and soft. Great for taking out the copper.
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